Most business owners have a bad habit of doing everything themselves. Heck, I even take out the trash from time to time.
We must find a way to control this type of sales sucking activity and focus on our true strengths. If you are a great provider for your clients and earn $100 per hour or more when you are actually providing service then you must let go of reigns and delegate as much activity as you can. Have other staff members handling everything that doesn’t create that $100 per hour benchmark
This includes learning how to hire the best digital marketing agency for your companies goals, budget and needs. We hope this article will provide some of the essential steps needed for hiring the best digital marketing agency for your business.
How to Hire the Best Digital Marketing Agency for You
By hiring a digital marketing agency, you will get people far more expertise and more experience in the trenches. These folks have cut their teeth learning how to craft marketing that motivates prospects through the sales cycle. Trying to learn, develop and consistently monitor your online marketing presence is a task best left to the professionals.
As the owner of what I pridefully consider the best digital marketing agency, I have had the unique opportunity to watch businesses grow while other who refuse to ask for help struggle and even close the doors.
In most cases, the owner was trying to do way too much. Most business owners are brilliant at providing their product or service and we wan to help them create a story the marketplace with respond to and feel comfortable choosing you over the competition.
The world of digital marketing is filled with amateurs and cheeky “snake oil” sales people. I have met some of them first hand, if you get a quick minute read this article.
Hire the Best Digital Marketing Agency
If you are looking for a team to handle your marketing efforts for only a couple of hundred dollars per month, be prepared to see lackluster results. Normally a qualified digital marketing agency costs will start around $1000 or more depending on the exact plan of attack and services provided.
We have clients that pay upwards of $7500 per month for digital services. It of course does not mean that we are the best digital marketing agency for everyone but we are very good at delivering measurable results for a small handful of industries.
Best Digital Marketing Agency – Red Flags
During your search for the right agency, you will it to be easier if you can rule out the ones that probably won’t be a good fit right away. Here are the Top 3 Serious Red Flags to Watch for:
- No Proof or Case Studies: Everyone has to start somewhere —as a businessperson, you know that more than most folks . Your company need not be the guinea pig so these knuckleheads can figure things out and test how Facebook and Google ads works.
- Lack of Social Media Activity or Blog Posts: Look if they don’t impress you with their personal marketing and brand, how will they do much with yours?
- Lousy Conversation: You need something you can reach out and pick up the phone, chat with , get questions answered. You can’t get great service from an email only relationship, I don’t care what some of these fools claim. You need to be able and just pick up the phone and talk to a real person. By the way, did I mention you can us anytime and if we can’t help you right away, we actually call people back. Crazy concept in this day and age, I know.
“The Best Digital Marketing Agencies provides stable long-term results and form partnerships to preserve a customer’s legacy…”
Best Digital Marketing Agency Expectations
Just like when you hire a new employee, you want to strive for a long term deal, right? Hiring and firing people left and right is a sign of a major issue in a company. Maybe bad training practices, unrealistic expectations or maybe a little or both. Same thing with hiring a agency to handle your marketing strategy.
Set expectations and clear cut goals and performance indicators.
The agency you hire has to understand your ideas, give you the necessary feedback, even when it might seem strange. You must become highly determined to find the best marketing agency, the one that would care most for your success both short term and long.
Find a agency that fits your personality and folks you could see yourself having some fun working with. Trust me at the end we all seek results but having a little fun is better than boring mundane static relationships.
We hope you enjoyed this article and it gave you some insight into how to find the best digital agency for your company to work with.
About the Author:
JD Lanmanski is the maniac in charge of cooking up magic deep in the basement laboratory. Specializing in funnel creation and conversion optimization. Since 2001 JD has built over ten thousand websites, sale funnels and far too many other scary projects in an effort to perfect his obsession.
Finding the best digital marketing agency can be hard, but continued struggle to reach your personal business goals is even worse for your business and your family…